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AIA is among Australia's leading life insurers, with rock-solid financial backing and a long-established history. An independent specialist, with over 40 years' local experience, AIA is Australia's fastest-growing life insurer with more than 2.5 million customers (about 20% of the country's working population).

AIA was formally known as AIG (American Insurance Group) until 2008 when its Australian operations were re-named AIA post GFC. AIA's Australian operations are quite separate from its American arm.

AIA works in close partnership some of Australia's biggest companies and superfunds and holds the largest share of Australia's group life insurance market. It has an A+ Standard and Poors rating and an excellent investment performance record, so you can rely on its financial strength and ability to pay claims.

AIA Australia is backed by the AIA group, which is the largest publicly-listed life insurance provider in the Asia-Pacific region and has been in operation for over 90 years.

AIA is one of Australia's most well recognised retail financial services brands. It has over 24 million policies in place and employs more than 20,000 people, a workforce which extends to over 230,000 people through valued partnerships with financial advisors and agencies.

The company places great importance on social responsibility and is fully committed to ethical behaviour which supports and improves the communities in which it operates throughout Australia.

AIA prides itself on its reputation for fairness and prompt, reliable payment of claims. The company has won a number of awards including Life Insurance Company of the Year from The Australian and New Zealand Institute of Insurance and Finance.

Video: "The Story of AIA - Clients" 1 min 42 sec (YouTube)